Some say content is king and others argue that better features bring in the users. One thing that is seldom mentioned but could top both is how long it takes your site to load. If a page takes more than a couple seconds, the user becomes frustrated and moves on. Learn how techniques used by Facebook, YouTube, and Wikipedia keep their sites running fast and their costs down as their content and user base continues to expand. Whether your site is being marketed worldwide or has just outgrown your current Web server, there are simple approaches that can be implemented to solve potentially disastrous performance problems. This presentation will describe what caching is and how it can improve your site’s performance and allow for substantial and sustained growth. Since no one solution works for everyone, different methods will be discussed including file, memory, and database caching. Each method will be explored to provide a better understanding of the problems each are meant to solve. Several practical examples will also be reviewed to demonstrate effectiveness and ease of implementation in real-world scenarios.