Writing useful and compelling digital copy is not an act of magic or divine intervention, and it's certainly not a feature of your word processor or content management system. Scott believes anyone can--and everyone should--develop a personal process to make writing easier, more enjoyable, and more successful.
Scott's presentation breaks the unwieldy concept of "writing" down into four phases: thinking, composing, editing, and finishing. He'll demonstrate tools for managing each component and teach you when and how to use them. Add your favorite software and techniques to a personal toolbox and leave prepared to do great work on your next writing assignment.
Note: This is not a workshop on grammar and syntax, and it's quite alright if you're not a spelling bee champ. Techniques learned in this session will make it easier to spot mistakes and patch up your writing weak spots. Anyone who has to write web, business, or informational copy on a regular basis can benefit from this talk.
