The Pareto Principle, better known as the 80/20 rule, states that in many of life's situations 80% of results are triggered by 20% of causes. This principle can be applied to many areas of life, but this session
will focus on applying it to user research.
My company recently conducted a Pareto Principle based user research study and our results were astounding. We discovered that literally 80% of our client frustration was stemming from 20% of our core product areas, and they weren't the areas we expected!
During this presentation I will explain the Pareto Principle user research process, outline the planning method I used to tailor this research method to a specific industry problem, give some data collection tips, cover how to analyze the data you obtain, and finally I'll go over the results my company garnered and the numerous benefits that your organization can reap from implementing this research method.
The method is quick but powerful, and has given our organization greater levels of stakeholder buy in, a more usable focused set of future enhancement ideas and ultimately happier users. I hope it will do the
same for your organization!
